Useful Tips To Increase Your E-commerce Shopping Cart Conversions
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When compare to other online businesses, the ecommerce business requires some trick and little more effort to get profit. In an ecommerce business the customer experience is very much important than other things.
Unlike the offline stores where attendants can help the customers round their way during the purchase process, online commerce businesses need to make their websites work for them instead.
As you know, bringing customers to the ecommerce website is already difficult, if you don’t maintain your ecommerce site properly and it doesn’t give the user friendly experience to the customer, then it is a big question mark that whether they will come back to your website to purchase the products.
So, to increase the sales and conversions of your ecommerce website you need to pay more attention while designing a website, its loading speed, way of communication with the customers, quality of the product, user-friendly experience,browsers etc.
Here are the 10 useful tips that help you to increase the conversions of your ecommerce site.
1. Make sure your Product Images are in Good Quality:
Generally, in offline stores the customers visualize the items they want to buy in different angles, so in online businesses the pictures of your products must show them and it must create a trust to your customers.
Only the high quality photos will go a long way in encouraging the conversions in your ecommerce website.
Here are some best practices to use high quality images:
- Take a photo of your products only by using the good quality cameras. So, then the images will be sharp and looks great.
- Don’t take a single photo; try to take more photos of the single product in multiple angles.
- Just remove the background and other assets which are not related to the products.
- Your focus must be only on to the product while taking a snap.
- Must enable the product zooming feature on your website.
For reference visit the Ties.com. It is one of the best ecommerce website which always use high quality images of the products.
2. Using Video is a Better Idea:
As you know, videos are much better than images of the products. Using video, you can take your product experience to the next level. Ofcourse, it is little bit expensive to create a video for all your products.
So, first try out only few videos on different product sections and monitor is there any improvement in conversions. If the conversion rate is increased you can go with the videos again.
But make sure like image quality the video quality is also good. It captures the attention of the customers and impress them at first sight. Don’t make lengthy videos otherwise your customers will get bored while watching them. Keep in mind that they are coming to your ecommerce website to purchase the product and not for wasting their time to watch the videos.
So, while making the videos of your product keep this in your mind and give a better video to your customers. For inspiration, just look into the product videos on Zappos.
3. Give a crisp product description:
The product description is very much important to know about that. So, in the description part make sure you have given the features, characteristics, advantages etc of your product.
Please don’t use the exact description given by the manufacturers, because usually they are not created for customers. Moreover, your website will get a duplicate content issue and this will affect your rankings on the search engines.
Make sure your way of writing convinces the customers to purchase the product and why should they buy the product from your website, whether you are offering them in a great discount etc.
Also ensure your description covers all the aspects of the products, so then the customer will not go anywhere to search for more info and get ready to buy the product. And also encourage user reviews and ratings about the product in your website. It will again help you to increase your revenue.
So, while writing a description about the products keep all those facts in your mind. Definitely they will help you to increase the shopping cart conversions of your website in some way.
4. Add the Product Customization in your website:
The customization brings the sense of ownership and it helps to increase your sales. So, if possible give this opportunity to your customers.
You can enable the customization in your ecommerce website for some simple features like product size, design, color etc.
If you want to check how it will works just have a look into the Gemvara website.
5. Give special discounts to your products:
Most of the people come to online purchasing not only for the convenience, but also they are expecting the items should be available at a cheap rate. More than 50% of the customers prefer the online shopping only for offer and sales.
So, always try to offer the products at low rate especially at the time of holidays and weekends. Understand your customer’s habits and offer them an exceptional sale day to increase your revenues.
6. Cut Down the Shopping Cart Abandonment:
The Shopping Cart Abandonment is one of the biggest problems that every e-commerce website owners has encountered. This situation especially occurs when a customer add some items in the shopping cart which fails to go through the complete checkout process or cancel the order during that process.
To reduce the shopping cart abandonment problem you must take care of the loading speed of your website, shipping charges and live chat support.
You can even use some services like Upsellit to activate the chats on your shopping cart, survey why they left the shopping cart, running email campaigns etc.
7. Provide Multiple Payment Options:
Visitors who come to the ecommerce website for the first time may not prefer to use the credit card due to many cheating, so it is advisable to offer the multiple payment options for your customers. It will increase your conversions by reducing the number of lost sales.
On the minimum give a support to the major payments methods like PayPal, Google Checkout or other new entrants disrupting the payments space. If you are targeting particular geographical location for your ecommerce business instead of international business, then first identify the method of payment that the market is used and then implement them on your site.
8. Provide Free shipping charges to your customers:
If you are not providing free shipping then you may lose your customers. Because, most of the online customers are expecting this offer from the shop owners so, if you do not implement this in your strategy definitely you will lose your customer.
This is true. A study conducted by the Compete.com clearly explained that 93% of the customers would purchase the items more; if the merchant offered free shipping.
If you don’t want to provide full offer in terms of free shipping, then offer some conditional free shipping.
For example : You can provide that offer for the customers who have purchased the products of a certain value.
9. Handle the ambiguity:
In your ecommerce website, clearly illustrate what your customers can or cannot do after purchased the product.
For example:
When they can get their ordered products, is the products they have ordered are exactly same or slightly different as displayed in the website, what happens in case the customers are not satisfied with the products etc.
Address the common doubts or questions that the customers may have about your products on your website.
Amazon does the fantastic job in this aspect. They clearly estimate the delivery date of your order and also mentioned the clear instructions on what you can do with your order.
10. Provide Live Chat Facility:
It will be more useful especially your product or brand is new or not well-known among the people. Because, most of the customers are well known of online scams and they want to be assure whether they are dealing with the real company.
Chatting with the customers via live chat make the customers to trust you and will increase the conversions of your website.
