Great Advantages Of Mobile Website Optimization
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Mobile used only for the communicating purposes are gone; nowadays apart from communicating mobile is used for many purposes such as downloading the apps, making the mobile payment, getting info from search engines and etc..
Introduction of smartphones made the users to do multiple tasks and also another reason is; it is flexible to handle. Within the just few clicks users can connect into the whole world.
In order to reach the maximum number of users and also to increase the conversion rate of casual visitors into the paying customers, mobile optimization is important for every companies.
It is estimated that on an average of 25-30% of the website traffic comes from the mobile devices. The advantages of optimizing the website for mobile devices are mentioned below:
#1. Easy portability and connectivity:
This is the major reason why everyone wants to browse via a smartphone or a tablet. From anywhere in the world people can easily access the website using the mobile devices; especially business people can reach their customers or audience quickly.
#2. Faster Download Speed:
By optimizing the website particularly for mobile, the downloading speed will increase which can reduce the browsing time of the people.
#3. Improved User Experience:
Mobile websites are especially designed for a mobile devices- no one wants to browse the desktop websites on their smartphones. Research shows that the mobile optimized websites will give enhanced user experience, more satisfaction and ultimately positive impression on the websites.
#4. Maximize the Average Time On the Website:
Time plays a crucial role in the online. You have only a limited amount of time to capture the attention of the visitors especially they are browsing via the mobile. This is because, most of the users are accessing the site while they are out and about on the go. So, if you provide the website with easy navigation and mobile friendly content then definitely you can increase the chance of converting the visitors into your customers.
#5. Geolocation:
By using the mobile users can find out the geolocation of the stores or the business using the map facility associated with any mobile app preferred by the users. It will indirectly increases your sale.
#6. Click to Call:
The mobile optimized websites avail the opportunity for the apps to utilize the click to call option for the users to get in touch with the businesses.
#7. Create Brand promotion:
The mobile websites helps to establish the brand loyalty among the customers; due to that their sales will increase along with the brand identification.
#8. Improved Mobile SEO:
Google is the major search engine when compare to others and if we want to improve our website SEO on Google then we must follow its guidelines. The Google recommend the webmasters to build their website as responsive. It will help to improve the ranking of the website on Google Mobile search.
#9. Advertisements:
The mobile websites are one of the best medium for the advertisements as it can reach more people through their hand-held smartphone.
10. Offline Integration:
The QR codes are mainly helpful to integrate you with the print and press media. It can be easily scanned on the mobile devices and these can then electronically translated into the information such as URL, e.mail address or simply the SMS.
#11. More affordable than the mobile app development:
Optimizing the website for the mobile devices are much easier and also very expensive than developing a mobile app for the business. The major downside of the mobile app is; you need to be formatted in different ways for different mobile devices. And also you need to download and install in order to access.
But you never face this kind of problem in the mobile optimization. Because, it works simultaneously in all kind of smartphone browsers. In case, if you want to reach maximum number of target audience then you can use both the mobile app and the mobile optimized website. It’s your wish and depend on your business.
Final Words:
Without any doubt the mobile website optimization gives more benefits and better results. So, don’t wait to optimize your website for mobile devices.
